Sproud was born in 2018 by a group of entrepreneurs based in Malmö in the south of Sweden; a progressive city where many food, health and lifestyle trends get started. Our founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors. In a time of big challenges, we believe “better products” are part of the solution. Sproud is more than dairy-free milk alternative, it’s more than sustainability and taste coming together; it belongs to vegans just as much as to everyone else. It’s for lactose- and gluten intolerants, and for people that simply want to make better food choices based on taste.