IQOS is an alternative for adult smokers who would otherwise continue to smoke, to experience tobacco in a new way. IQOS is based on Heat not Burn technology, which means that the tobacco is heated instead of burned. IQOS is our most advanced product for the use of smokeless tobacco, without fire and ash. IQOS has a heating blade that allows the tobacco to reach a precisely controlled temperature range. The heating releases a vapor that contains tobacco and nicotine, but since the tobacco is not burned, no smoke or smoke odor is produced.

IQOS is an alternative for adult smokers who would otherwise continue to smoke cigarettes. IQOS is not for people who have never smoked or who have quit using tobacco. IQOS is intended exclusively for use by adults.